About The GOAT

Concrete, coatings, and construction materials—it’s not just what we know, it’s who we are. Our story started in the trades, working on job sites, installing flooring systems, and learning firsthand what it takes to build something that lasts. We didn’t just study this industry—we lived it, day in and day out.

The GOAT was founded on that real-world experience and a deep respect for the craft. We've worn the same boots as the people we now support. We’ve spent long hours grinding concrete, troubleshooting installs, and navigating the challenges contractors face. That background is what makes our franchise model different.

We're not just offering a business—we’re offering a chance to build something of your own, backed by a team that truly gets it. At The GOAT, our mission is to empower entrepreneurs through mentorship, training, and a proven system built for the real world. Whether you're stepping into the trades or scaling your next chapter, we're here to walk the path with you, every step of the way.

What Sets Us Apart? | Not just another franchise

The GOAT isn’t your average franchise opportunity. We’re not just offering a business model—we’re offering a platform built on years of industry know-how, hands-on experience, and a commitment to helping others succeed. When you join the The GOAT family, you're backed by a brand that knows the industry inside and out—and one that stands beside you, not above you.

Our franchisees benefit from:

• Proven Products & Trusted Brands
  A carefully selected lineup of equipment, coatings, chemicals, and tools that meet the demands of serious contractors.

• Real-World Training & Support
  From hands-on workshops to ongoing mentorship, we give you the confidence to serve your customers like a pro—because we’ve been in their shoes.

• Built-In Credibility & Brand Recognition
  Tap into the reputation and trust The GOAT has earned by putting quality and service first.

Our Expertise | Here’s what we specialize in:

• Concrete Equipment - Heavy-duty grinders, polishers, vacuums, mixers, scrubbers, and more—engineered for performance on the toughest jobs.
• Epoxy & Decorative Coatings - From clear resins and metallics to flakes, glitters, and 3D visuals—we stock everything you need to create surfaces that are both durable and stunning.
• Concrete Chemicals & Accessories - Eco-friendly cleaners, sealers, and application tools designed to make prep and finishing easier and more efficient.
• Training & Support - Hands-on education, expert guidance, and in-person demos to help you master the process and grow your business.

Our Mission | Our promise to you

Our mission is simple: to empower hardworking entrepreneurs in the trades with the tools, knowledge, and support to build something of their own. We’re not just creating businesses—we’re creating legacies.

At The GOAT, we believe success is built on relationships, not transactions. If you're ready to take ownership of your future with a brand that lives and breathes the industry, it starts here.